Whether you run a service based business, SAAS or E-commerce business on a platform like Shopify, you need lots of website traffic to your site to be successful?
But if you're getting lots of website traffic but no sales conversions, this post will help you diagnose and fix this.
It may be exciting to open Google Analytics and see the website traffic rising. But, when you see no conversions happening in the way of...
- Website form leads
- Phone Calls
- Free trial SAAS users
- E-commerce Sales
...then there's likely a problem.
Hopefully, you've figured out how to get website traffic to your Shopify store, website or blog, either through Google Adwords clicks, organic search traffic or social media.
In this video, you'll discover three reasons why lots of visitors may be hitting your site but you're not making sales and what to do about it..
Video transcription
Welcome to another edition of Yokel Local tips. My name is Darrell Evans, co-founder of Yokel Local Internet Marketing.
Today, I'd like to talk about a question that we get, that goes a little something like this;
"Darrell, we're getting some traffic to our site. We have hundreds of visitors, maybe thousands of visitors, but the site just isn't generating any conversions or sales."
So, let's talk about some of the things that could be happening on the site.
This video is designed to give you some good ideas and tips. Hopefully, some of these will apply to you.
One of the first things we find when we look at sites and do website conversion analysis. We find sometimes that the visitor may be confused, when they arrive.
One of the things you must keep in mind is you must define clearly what you want your targeted visitors to do on your website.
- Do you want them to go to certain pages?
- Do you want them to download information?
- Do you want them to understand your service or product offerings?
You want to be really clear on your website (blog or Shopify store).
I like to tell our clients that you really want to think of the web visitor as if you were speaking to a kindergartener from elementary school, and literally guide them step-by-step.
I know that may sound crazy but you've got visitors searching the web, who have all different types of backgrounds, and all different type of technology levels and they just may not know where to find the most important information on your site.
Number two, there are no calls to action.
Again along the same lines of number one, but one of the things you should think about are the different buying stages that your potential customer is in.
They go through depending on your business 3, 4, 5, 6, 7 stages of interest level before they actually buy your product. One of the things you want to do is make sure you have relevant calls to action on your website.
- Maybe you want them to give you a call.
- Maybe you want them to email you.
- Maybe you want them to subscribe to a letter or download a free guide or download a free tip.
But you want to make sure you've got a very clear set of calls to action so that the visitor knows how to take the next step.
One thing you want to keep in mind is that every visitor to your site is not ready to buy today and we talk about this in our sales funnel training. So hopefully you'll check out that video.
Step number three or tip number three is you're not giving them what they want.
As I allude to on our sales funnel video, we talk about the buyer's journey that online consumers go through.
Clearly if they are online, they are looking for a solution to a problem. They are either researching a problem they have, comparing available solutions or they are ready to buy.
I would likely suggest that if there is a buying stage, they are not doing general keyword searches at this point. They are probably typing in the domain directly of the provider that they have chosen.You really want to catch them at the researching and comparison stage."
Darrell Evans
If you are not really giving them what they're looking for at those two stages, if all you are asking them to do, is to fill out your form to get a consultation or buy your stuff or call for service whatever your business might be, then you might be scaring them off, as we would like to say.
Website conversion is a huge, huge topic especially when you're getting lots of traffic, but no sales. We certainly can't cover it in a 3-minute video or so.
But we do cover this in depth in our tips series and various levels where we talk individually about research, comparison and decision and how to really break down those aspects of the sales funnel on your website.
